What is Growth Marketing?

Growth marketing is a data-driven, channel-agnostic discipline. It’s all about running tests and finding the highest-impact, lowest-lift growth opportunities, wherever they are.

As a growth marketer, I’m a marketing generalist, with deep expertise in strategy, capturing and creating demand, setting up a marketing function for revenue growth, conversion optimization and setting up your analytics to help you with data-based informed decision making. Growth marketers are often considered a “CMO lite” because of their breadth of experience and capabilities.

Growth marketing expertise includes…

• Optimizing landing pages and email funnels by running A/B tests

• Exploring new marketing channels

• Scaling paid digital spend efficiently

• Lifecycle marketing

• Content marketing

• Brand marketing

• Performance marketing

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Growth marketing is not:

• not social media marketing

• not just a ‘digital’ marketing

• Not channel specific

• A one-playbook-fits-all approach